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Meet the Sorona® Team: Anyar Pan

January 09 2018
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Meet the Sorona® Team: Anyar Pan

Let's meet Anyar, a Sorona® team member based in China. Anyar plays an important role in organizing the Sorona® presence at the InterTexile Shanghai Apparel Fabrics show every year.

Title: Marketing Communication Coordinator, DuPont Industrial Biosciences

Role: Anyar is an essential part of the global team working to raise awareness of Sorona® and educate the market about its many benefits and applications. She also works with other DuPont Industrial Biosciences teams to promote innovations in animal nutrition, home and personal care, and more.

2017 InterTextile Shanghai: Anyar has coordinated the DuPont presence at the InterTextile Shanghai Apparel Fabrics show for the past five years. Held in October, InterTextile Shanghai is not just one of the industry's largest events - it is also a leading sourcing and business platform for the industry. Most textile professionals in the industry come to see what's new in the market.

Anyar and the Sorona® team demonstrated new product offerings and key applications, including women's fashion, men's shirting and suiting, sports and insulation. DuPont Sorona® announced a collaboration with Unifi to create high-performance, renewably sourced garment insulation, offering leading apparel brands a new sustainable choice for cold-weather products.

"We strive to work more closely with our downstream partners. InterTexile Shanghai presents a great opportunity to integrate with others along the value chain and present a more complete look at the Sorona® production process."

Anyar also arranged for Sorona® to collaborate with several textile production partners across the value chain. She welcomed 12 industry partners, including spinners, mills and insulation makers to exhibit within the Sorona® pavilion in 2017.

"We strive to work more closely with our downstream partners. InterTexile Shanghai presents a great opportunity to integrate with others along the value chain and present a more complete look at the Sorona® production process."

Most enjoyable part of her career: Anyar especially enjoys communicating with customers, often using WeChat, a Chinese digital channel, to learn more about what Sorona® customers are working on and what they need to be successful.

"They know the market trends and consumer needs very well. The more I talk with them, the more I learn about how Sorona® can help improve the performance of their products."

Thoughts on the impact of Sorona®: "More and more professionals who come to InterTextile are looking for innovative and eco-friendly materials. Sorona® is just that. Our goal is to continue to build awareness of Sorona®, its performance benefits, and its unique story, so that it can have a larger impact on the global textile market in 2018."

Tagged: Anyar Pan, Events, InterTextile, Shanghai, Sorona Team
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