Outdoor Retailer Summer Market Recap
Outdoor Retailer is the premier gathering for the outdoor sports industry. Leaders from brands, retailers and suppliers meet to showcase the latest and greatest in apparel, gear, footwear and accessories in every category imaginable - from camping and hiking to snow sports and surf. Every OR Show is a whirlwind of networking, innovation and fun and this year's Outdoor Retailer Summer Market was no exception.
While no two Outdoor Retailer Shows over its 20+ year history are the same, there is one consistent driver that keeps attendees and exhibitors coming back year after year and that is the robust community within the outdoor industry. In the last few years that DuPont™ Sorona® has been a member of the Outdoor Industry Association and attended the Outdoor Retailer show we've been thrilled by both the connections with peers within the industry and knowledge we've acquired.
A Historic Summer Market
This year's Outdoor Retailer Summer Market was charged with political energy on the tails of the decision to move the show from Utah to Colorado in 2018. While a few of the show's long standing exhibitors decided to abstain from attending the Summer Market in July, the remaining exhibitors showed up with a clear agenda in mind - to raise their voices to solicit change. It was inspiring to see many of the show's keynotes were about protecting public lands and how to actively resist the actions of the current administration. We were delighted to sponsor the Outsiders Ball, an annual fundraiser thrown by the Outdoor Industry Association to raise money for more than 300 community-led outdoor initiatives. The event brought together over 1,000 industry leaders for an evening of food, drinks and collective celebration of the outdoors. The outdoor industry loves to work hard and play hard and the OR Show is a perfect combination of both.
Sorona's® attributes are a natural fit for the outdoor industry which is why so many of our brand partners are exhibitors at Outdoor Retailer. We use the time at the show to connect face to face with the great people we work with across the globe from spinners to brands. In the Sorona® booth we displayed various products from our brand partners using Sorona® including samples from Royal Robbins, Millet, prAna, ExOfficio, The North Face, and KUHL. We love seeing what our brand partners and mills are doing in regard to new products and CSR initiatives.
At the 2017 Outdoor Retailer Summer Market, Sorona® shared a booth with Intexar®, Kevlar®, and DuPont™ Tate & Lyle® Bio Products to showcase the diversity of the DuPont family. The booth was a true collaboration between brands. Attendees were excited to see a Kevlar® Sorona® blend and Intexar® showcased its cutting edge printed electronic inks on fabric made from Sorona®. Outside the booth, members of the Sorona® team held a technical session in the Trend and Design Center titled "Beyond Spandex: Durable Stretch That Increases the Performance and Longevity of Apparel". This was a first for the Sorona® team - keep an eye out for a follow up blog post with more details from the session.
Outdoor Retailer Shows are always a highlight of the year for team Sorona®. We can't wait to see what's in store for the Outdoor Retailer + Snow Show in Denver in January 2018. Send us a note if you're interested in scheduling a meeting at our 2018 booth space and check out the Outdoor Industry Association website to keep up with what is happening in the outdoor industry and future shows.