Sneak Peak: VIVOBAREFOOT’s New Primus Bio Shoe made with DuPont™ Sorona®
Designed with outdoor performance in mind, VIVOBAREFOOT continues to innovate with its bio shoe range, a new line of plant-based performance sneakers. Each shoe in VIVOBAREFOOT’s new line is nearly 50-percent plant-based, making it VIVOBAREFOOT’s latest stride in its quest to use 90-percent sustainable materials across its entire product range by 2020. The Primus Lite BIO will be available online at www.vivobarefoot.com/us starting June 2019 and priced at £120 and $160.
The materials used in new Primus Lite Bio range are harvested by DuPont Tate & Lyle Bio Products, a joint venture between DuPont, a global science innovator, and Tate & Lyle, a world-leading renewable food and industrial ingredients company. Using these renewable, high-performance materials, VIVOBAREFOOT can make a significant impact on the planet. Every 50,000 pairs of shoes produced using these materials equates to saving greenhouse gas emissions from 247,948 miles driven by an average passenger vehicle or reducing CO2 emissions from 11,286 gallons of gasoline consumed.
“In working with VIVOBAREFOOT on optimizing its plant-based content throughout the shoe using various DuPont™ Sorona® fiber as well as Susterra® propanediol-based solutions, it allowed us to model the environmental reductions in terms of greenhouse gas emissions and nonrenewable energy on a raw material basis. Now that is impactful.”
“We are trying to make a significant impact through working with game-changing brands like VIVOBAREFOOT, who are committed to producing products with fantastic technical performance and improved sustainability profiles,” stated Laurie Kronenberg, Global Marketing Director, DuPont Tate & Lyle Bio Products. “In working with VIVOBAREFOOT on optimizing its plant-based content throughout the shoe using various DuPont™ Sorona® fiber as well as Susterra® propanediol-based solutions, it allowed us to model the environmental reductions in terms of greenhouse gas emissions and nonrenewable energy on a raw material basis. Now that is impactful.”
Seventh-generation shoemakers Galahad and Asher Clark are firm believers that barefoot shoe-making is sustainable shoe making. The company has already pioneered shoes made of repurposed algae (Ultra 3 BLOOM), with each pair recirculating 57 gallons of fresh water back into the natural habitats, and an Eco range made of 50 percent recycled plastic. In 2017, VIVOBAREFOOT diverted over 2 million plastic bottles from landfills into barefoot shoes.
“Sustainability is at the core of VIVOBAREFOOT’s mission, and we believe that the perfect shoe has minimal interference with natural movement and minimal impact on the environment,” said Asher Clark, Design Director at VIVOBAREFOOT. “The new Primus Bio line champions the future of sustainable materials and the new opportunities they bring to the footwear industry.”
Sorona® is a trademark of E.I. du Pont de Nemours and Company. Susterra® is a trademark of DuPont Tate & Lyle Bio Products Company LLC for its brand of bio-based propanediol. Bloom® is an ALGIX® Brand.