Sustainable Fashion at Global Fashion Weeks
Over the past several months, major cities worldwide, from New York to London to Tokyo, have hosted their annual fashion weeks - highlighting the collections of mainstay and up-and-coming designers from around the globe. Each year, new trends disrupt the fashion industry, yet a select few have the staying power to make a lasting impact. One recent trend that has long-term promise is sustainable fashion.
A component that plays a part in sustainable fashion is the use of eco-friendly materials. This can include both giving new life to recycled materials and sourcing materials in their original form responsibly. Designers are highly influential and by joining the sustainable fashion movement, they are helping to promote positive trends that both reduce the need for new materials and reduce waste. The production of Sorona®, for example, uses 30% less energy and releases 63% fewer greenhouse gas emissions compared to the production of Nylon 6.
This movement, commonly known as “slow fashion,” focuses on creating garments that are built to last.
In addition to conscious material sourcing, designing products for the long-term, in terms of both its durability and its style, is also rising in popularity. This movement, commonly known as "slow fashion," focuses on creating garments that are built to last. Rather than producing value-priced pieces that meet today's trends (and may not be worn again a few months from now), these products are designed to last for years - ultimately reducing the number of garments purchased and in turn, reducing waste.
Designers across the world promoted sustainable collections this year, increasing awareness of the need for more conscious apparel. At London Fashion Week, one designer debuted a "Reuse, Reinvent, Revive" collection focused on recycling vintage jackets and customizing them with embellishments. At Lakme Fashion Week in India, another designer used patchwork technique to bring a "no waste" ideology to life, mixing different materials and using fabric cuttings to add patterns.
We're excited to be a part of this movement and watch it gain momentum across the world. In time, the industry will hopefully shift to offer more accessible and affordable products as demand for these products grows.