Inspired by DuPont™ Sorona® Fabrics, Bedding Thought Leader DesignWeave® Launches Plant Purity™ Collection
At the New York Home Fashions Market Week, Technology-Driven Sleep Products Manufacturer DesignWeave®, launched a new line of down alternative pillows, comforters and mattress pads leveraging DuPont™ Sorona® fill
Sept. 25, 2019 – The DuPont™ Sorona® business continues to drive thoughtful discussions and meaningful collaboration across industries to drive real change. Inspired by conversations around how the slow food and slow fashion movements can influence each other to drive a more circular economy, Tracy Miller, Executive Vice President of Merchandising and Marketing, DesignWeave®, launched Plant Purity™ down alternative, a naturally inspired sleep solution. The bedding collection that debuted at the New York Home Fashions Market Week on September 16-19, 2019, includes pillows, comforters and mattress pads that connect the rejuvenation of sleep with the nurturing forces of nature as part of her movement toward a healthier planet.
Made from 37 percent plant-based ingredients, certified USDA bio-based DuPont™ Sorona® fill provides a suite of remarkable performance benefits alone or in combination with other traditional bedding fibers. The unique molecular structure at the heart of Sorona® fibers creates an exceptionally soft feeling with resilient loft that maintains its coziness night after night. By blending Sorona® fill with lyocell in the current Plant Purity™ down alternative line, there is remarkable sustainability value, optimized moisture management and supreme softness.
“It all starts from the ground up with this next-generation, plant-based sustainable bedding experience,” explains Miller. “In the spirit of the slow food, slow fashion movements, I envisioned a comfort-driven, high-quality down alternative fill made from renewable resources with a low carbon footprint. I love this fun and accessible ‘farm-to-bed’ line where consumers will enjoy a comforting feeling not only from the performance of the product but from the peace of mind in helping make a difference in building a sustainable world.”
DuPont™ Sorona® fill is an innovative, partially plant-based polymer that designers choose to create exceptional insulation products with long-lasting performance. It is an ideal choice for jackets, pants, gloves, hats, as well as sleep products.
“The trend across apparel and now bedding is to blend Sorona® fill with other natural fibers to provide lightweight, breathable warmth, outstanding fill power performance, and great compression and recovery,” said Laurie Kronenberg, DuPont™ Sorona® Brand Representative. “As Tracy and I discussed industry trends and how we could parallel the slow food and slow fashion movements, Tracy’s wealth of technical expertise and unique vision in the bedding category has led to this collection of new Sorona® fill-based bedding solutions.”
For more information on DuPont™ Sorona®, visit http://sorona.com/apparel/.
DesignWeave® is a vertically integrated bedding manufacturer. We have a strong track record of more than 20 years delivering superior value for technology-driven bedding products which includes sheets, pillows, comforters, and mattress pads. DesignWeave® believes in delivering on a socially responsible and quality product which enables their customers to attract consumers today, as well as share in a vision of long-term success. For more information, please visit http://www.designweave.us.
About DuPont Biomaterials
DuPont Biomaterials brings innovations to global partners through the development of high performance, renewable materials. It does so through its novel bio-based solutions for industries as varied as packaging, food, cosmetics, apparel and carpeting, all facing the challenges of greening their supply chains and offering high performance, sustainable choices to their downstream customers. To learn more about DuPont Biomaterials, please visit http://biosciences.dupont.com/solutions/biomaterials/.
DuPont (NYSE: DD) is a global innovation leader with technology-based materials, ingredients and solutions that help transform industries and everyday life. Our employees apply diverse science and expertise to help customers advance their best ideas and deliver essential innovations in key markets including electronics, transportation, construction, water, health and wellness, food, and worker safety. More information can be found at http://www.dupont.com/.
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