Can Stella McCartney make faux fur sustainable?

Not only is faux fur cozy and super stylish but it also gets a furry friend stamp of approval. This fall DuPont Biomaterials and Ecopel are launching a new collection of luxury faux fur solution, ECOPEL Koba. Using DuPont’s high-performance, sustainable Sorona® polymer technology the ECOPEL Koba collection ranges from classic mink styles to plush teddy style fur. There are no limitations to the artistry for this collection in terms of design, color and style.

KOBA faux fur by ECOPEL is made with a 70% to 100% Sorona® polymer based fibers, creating one of the first commercially available faux furs using bio-based ingredients. Using 100% Sorona® polymer fiber, the faux fur will feature an array of performance attributes including warmth, design flexibility, durability and dyeability. Dyeability enables more design possibilities, including unique colors not typically seen in nature, as well as the recreation of colors and patterns common in real fur.

Consumer demand for more transparent ethical fashion – coupled with a growing awareness around animal welfare – has resulted in a rise in adoption of artificial fur made from sustainable fibers, such as KOBA by ECOPEL. Within the fashion industry, several high-end designers and fashion brands are making commitments to abstain from the use of real fur in their collections. In fact, research analysts predict that the faux fur market will grow worldwide 19 percent from 2019 to 2023.

For more information around the launch please read the VOGUE BUSINESS article that poses the question, ‘Can Stella McCartney make faux fur sustainable?’ by Rachel Cernansky‎ or watch Stella’s Instagram post.

Video https://www.instagram.com/tv/B3FgSCOF_Ke

Article https://www.vogue.com/article/natalia-vodianova-stella-mccartney-sustainable-faux-fur