LIVE! Launches Sustainable Activewear Capsule Collection Using Sorona® Fabric
As a part of their continuing efforts to minimize environmental impact, Brazilian activewear and fitness label LIVE! has developed a six piece capsule collection utilizing innovative Sorona® fabric. Marking a milestone in the brand's direction towards sustainability, LIVE! further affirms its commitment to the environment by embracing this breakthrough technology and offering customers the product internationally. LIVE!BIO launched this past December in the United States.
Each garment in the collection is crafted from Sorona®, a partially bio-based polymer derived from eco-efficient processes requiring lower energy consumption. Created from the sugar in corn and fermented in a process similar to the production of alcohol, the revolutionary Sorona® polymer substitutes a formerly chemical process with a bio-based one. The result is a sustainably sourced polymer with endless versatile potential.
In an effort to minimize waste, both on the manufacturing and consumption side of the production process, this collection exemplifies the intersection between technology and social responsibility. The Sorona® fibres provide the textile with greater breathability, reduced pilling and sagging, and dimensional stability that helps maintain shape after multiple wears, ultimately enhancing each products' lifecycle. The brand has even developed tailored packaging for the capsule made of Sorona® fabric to lessen its carbon footprint.
LIVE! utilizes this technology with the intention to carry on its deep seeded tradition of catering to today's most pressing environmental concerns and providing a functional solution to the conscious athleisure consumer. Similar green initiatives have been spearheaded by the Brazilian brand in the past, including renewable energy and reforestation projects. With the support of global industry players, LIVE!BIO strives to distinguish itself as a truly sustainable collection.
Derived from nature and designed for performance, this basic capsule provides outstanding technical benefits of Sorona® such as comfort stretch recovery, wrinkle resistance, a luxurious, natural feel. LIVE!BIO offers three functional classics, in both black and white: the Sportif Tank top, the Regatta Cropped top, and the Wrap Blouse all made with Sorona®. The collection presents versatile and ergonomic pieces that embody contemporary comfort matched with the highest level of product innovation. Thermo-adhesive labels on the garments feature a QR Code that leads to detailed information on fabric certifications, as a means to readily raise awareness on sustainable manufacturing techniques. Held to superlative standards, LIVE!BIO makes use of this unique international collaboration to offer everyday essentials and carry on a sustainable legacy.
The collection launched December 1st on the brand's e-commerce, as well as LIVE! New York and Miami Stores.
